ALEX CRANE SHOP AT BROTHER FRIEND AUSTIN TX menswear, men's gifts, pants, shirts, and coffee

Looks that


from Barton Springs to Barcelona.

austin texas men's lifestyle shop with Tim Nicholson wearing Joe's Jeans, Retro t-shirt, shinola watch, TOM's sunglasses, and chukka boots

A little


from the shopkeeper.

words from a friend

Summer's Here

Summer's Here

"Summer's here, I'm for that. I've got my rubber sandals, got my straw hat. Got my cold beer, man, I'm glad that it's here," sang singer songwriter, James Taylor.

I haven't heard that song in 25 years, but I hear it in my head every summer. 

Summer used to mean time to lay by the pool and look at the clouds (and other lovely shapes that might stroll by).

It meant 8 to 10 weeks of baking in the sun on a ball field, washing the car in our bathing suit, mowing the lawn in flip flops, and doing some part time work at the mall by day.

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Last Year's Pants

Last Year's Pants

"Last year's pants," he humbly bragged while entering the shop.

This is a story about sustainability, but not.

"I still love 'em and want some new shirts to wear with 'em," he added.

We don't make shirts or pants, but we do help people find their favorite ones. We want that feeling to last and last.

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No Body Like You(rs)

No Body Like You(rs)

It's been three years of styling at Brother Friend and here's a thing I've learned:

Ain't nobody like you, ain't no body like yours.

During my time consulting Greek-life orgs, I learned that many frat houses are scattered with muscle and fitness magazines. Hey, women aren't alone in their body image discussions. Hello, empathy.

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Featured Brands

Alex Crane
Rye 51

BN3TH - Cotton Citizen
Crossley - Joe's Jeans
Heroes ATX - Elwood Clothing
Iron & Resin - Hiroshi Kato
La Boucle - Hammer & Hound
Far Afield - The Original Madras Co.
Take Care Coffee
TOMS - The Normal Brand
Retro Brands - Richer Poorer
Road to Nowhere
Salt & Stone - Spitfire